Moving Beyond "Copy" & "Design" into Content-Driven UX Workflows and Tools


Content + Design Process = Painful?

Raise your hand if you've ever encountered a broken process or workflow SNAFU with content and design production? The world of web demands a fluid, yet adaptive harmony between multiple project teams and goals working in unison. When these teams fail to synergize, the creative process can be like a brick and mortar waterfall.

New strategies, design patterns, and technology continually spawn better opportunities to engage users; but occasionally it adds pressure on creative teams who need to outclass challenging, and sometimes frustrating workflow situations. Take, for example, the intricacies of knowing which design and content tools work well together, what workflows to use, and how all of those things can act as an integration conduit for creative teams and stakeholders.

Solution: a Content-Driven UX Workflow

When content strategists and creative artists join forces, amazing things can happen. When you empower these super-teams (and yourself) to create content-driven solutions using a few, multi-disciplinary tools, extraordinary client-facing wins will happen. 

From wireframing and prototyping, to client-friendly feedback tools, content audits, and better than average grammar apps, we'll walk through real-world Content-driven UX approaches and workflows intended to revitalize collaboration and inspire creativity. This session will help creative leads, designers, content strategists -- even project managers and front-end developers -- bridge gaps during the content and design phases.

You'll Learn:

  • The core mission of content-driven UX and how it can amplify web experiences.
  • Which industry tools play well together and how they can help unify multiple creative teams.
  • How content and design can work concurrently through similar tools and achieve parallel goals.
  • How to apply the same tools in client-facing iterations to galvanize better stakeholder collaboration.

Sample Tools Discussed:

  • Axure RP 8 (prototyping tool)
  • Raven Tools (content strategy/marketing)
  • Google Drive 
  • Grammarly 
  • Red Pen (markup and feedback)
  • and (a few) more!


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