Business + Community

The Business and Strategy track is aimed at attendees looking for actionable advice, ideas and challenges from business owners, executives, and project managers. Sessions are intended to be relevant not just to Drupal shops, but the digital experience business as a whole. Sessions in this track will be non-technical by nature.

We aim to generate ideas and inspiration for recruiting and hiring, company culture, sales and marketing, digital strategy, products and service offerings. Emphasis will given to relevant experience, story-driven narratives and ideas outside of the core Drupal ecosystem. Preference will also be given to individual sessions that provide in-depth lessons learned over panel-based sessions preaching general best practices.

Suggested Topics

  • Recruiting and retaining talent
  • Tools and best practices for teams - local and distributed
  • Customer service, communication, and marketing
  • Selling Drupal: Showcasing the value of investing in open source
  • Beyond Drupal: offering products, strategy, services and integrated solutions
  • Growing and scaling your business
  • Choosing the right platform for a technology start-up
  • The upgrade decision: when is the right time to move to Drupal 8?

The Making of BADCamp

The BADCamp making-of session, along with organizer commentary.

Making the Leap: Successful Products as a Web Agency

Web agencies often think about building successful products. Making money while you sleep is an exciting prospect for web agencies used to selling hours. 

Making the leap from a successful web agency to a successful product organization is a big one. Common wisdom says that you shouldn’t even think about combining the two. Nevertheless, many of us still try and there are successful examples in our space. 

Web User Experience in 2021

The way people experience the web will see dramatic change in response to new tools, expectations and constraints in the coming years. This session will highlight some major forces shaping our medium and lead us in thinking about how we should expect to evolve what we deliver in light of changes in hardware, mobile, wearable, data, and software among others. We will look to parallels in architecture, aircraft and other technologies and suggest future trends that will evolve.   

Leading a Team Transition to Drupal 8

You help lead an amazing team of developers. They are talented, innovative, efficient, and have an uncanny abilty to balance client requirements and project budgets. Problem is, none of them have experience in Drupal 8, and you just convinced your new client that D8 is the best platform to use for their incredibly complicated project that you committed to building with a D7 budget.


Tools for Vendor and Higher Ed Collaboration

University web services departments are the campus heros: often tasked with a daunting mandate and given few resources to work with, they manage to coordinate web projects for dozens, even hundreds of departments, institutes, clubs, and other campus organizations. In this effort, they find individual contractors and web agencies as frequent partners.


Employment advice to the boot camp graduate

You've graduated from boot camp. Woot! Now what? Join me for practical advice to help you on your journey from graduate to valued employee. 

Some considerations:

What kinds of things a hiring manager is looking for?

Is a degree required to get that first developer job offer?

Experience or education? Which has more value?

Network. Network. Network. People skills matter. 





Hiring in support of your company mission and values

How do you create a team of talented people in support of your company mission and values? What are the blockers? 

  • Screening
  • Interview cycle and processes
  • "Distributed recruiting"
  • Protecting the culture you've built 
  • Diversity and inclusion - honoring the differences
  • Conflict and cooperation

The Drupal Way: A Philosophy

The Drupal Way can be summarized as: Don't re-invent the wheel; share and share alike. We'll explore the history & current practice of these principles in Drupal and how they affect coding, site building, content strategy & architecture, community, and so many other aspects of Drupal.

One Step at a Time: Lessons Learned from Drupal Newbie to Core Committer


Gather 'round and I'll tell you the story of my journey from starting out as a complete Drupal newbie to becoming a core committer for Drupal 8. I'll share some lessons I've learned and we'll talk about how you can implement some of them into your life and your career.

The return on investment from test driven development

Testing and automation are gaining more and more traction in the Drupal community. However, the return on investment can seem difficult to calculate and quantify at the business level. Not having this information can lead to two significant problems:

1) Understanding what level of resources to invest in adopting a test driven development (TDD) culture.

2) A difficulty in selling some clients on investing a portion of their precious project resources to writing tests.